In the last video I explained to you about marketing, today we talk about the types of marketing. If you look at Basikali, there are only two ways of marketing, one is traditional, one is new. If you look at Basikali, there are only two ways of marketing, one is traditional, one is new. Or there used to be parks in front of your house, where they used to put up stalls, and they used to sell products there. Most of the times when you asked for a new paper, it used to have pamphlets. Even today these simple things are going on, whatever this process is, they are called traditional. Radio advertising, TV advertising, whatever you have seen advertising in the olden days, it's all are covered in traditional marketing. Now the next is new age marketing, new age means modern marketing.
Whatever is online, they all come under it. If now I am telling about my company that I am a digital marketer, and my company provides digital marketing services. If you are a business we can help you our website is LAPAAS.COM This is the complete process I did in this online marketing. Means by using social media and internet, all the social media platforms are Facebook, Instagram, nowadays micro video platforms have come like Moz. Like Tiktok used to be. There are many such platforms. So if a business is reaching the customer by using them, then this part of social media marketing comes. Like when you search on Google, the results which are here, if AD is written in front of it, then it means that it is ADS. He comes part of PPC If you go down a little, then organic comes, we call it SEO.
Many times you must have seen spam inside your phone, people are spamming you on WhatsApp. So this is a UNETHICAL way to do marketing but we will cover that also in Marketing. Inside New Age Marketing. You must have seen your emails, you watch the video, this video can be anywhere. People have come out with new ways these days. Nowadays people are making a hybrid by combining the traditional into a digital format. This is also in new age . Like in the olden days there were hoardings in the roadside, now people have started putting Q.R code in it too. that you open your camera, do the scan and you will be taken directly to that website THIS IS ALSO NEW AGE MARKETING . Just recently we had seen a campaign of Sadburu in which he said that you can wish your family members on Rakshavandhan through celebrities.
This is happening through A.I As soon as we are introducing technology, this new one is coming inside. According to me, you must have understood the basic concept. As soon as we are introducing technology, this new one is coming inside. According to me, you must have understood the basic concept. It can come under the new age as well as in the traditional Now what is meant by inbound, we are bringing our customers to us.
Outbound means we are going to our customers What did inbound mean that there was a customer who had a requirement, searched in it and he saw our website. He clicked. He came to us, we got the lead and we converted it, that is INBOUND . What is the meaning of outbound that the number is coming out from Humkahi, he is calling him. trying to do. this is outbound marketing So outbound is as traditional as hoardings and so on.
Inbound is a bit targeted. You are bringing only those people who are your right audience. That's why I like inbound that you spend on those who are your target audience. We go by talking about our company, we don't do much outbound We do not do this, do that. Customers keep coming to us automatically. this is inbound marketing . There are many other marketing tricks, I have made a series. You can see Jake, I have done all kinds of marketing in him, There are many other marketing tricks, I have made a series. You can see Jake, I have done all kinds of marketing in him, There are many other marketing tricks, I have made a series. You can see Jake, I have done all kinds of marketing in him, If I start talking about that series, then we have covered the marketing of those 130 types. Which is too much. But I'll just explain to you what you need AND YOU CAN USE If I start talking about that series, then we have covered the marketing of those 130 types.
Which is too much. But I'll just explain to you what you need So the meaning of understanding inbound and outbound was that you should understand what is inbound and outbound. I like inbound more because in inbound work money comes to you people who need you. A lot of IRRELEVANT people also start coming inside outbound. If you are a creator then I may have brought a platform for you RIGI. RIGI is such a platform where you can create a community according to your interest and can monetize it. Meaning you put your content and earn money from it If you want, do a paid workshop, make a paid telegram group. Make Paid Whatsapp Group. You get paid courses. You get all the options here If you get paid only according to premium content views.
For example, You are a teacher, you teach on YouTube. You are getting money from Adsense through Youtube. Here too you get money over normal videos. will get Together you can run your own workshop from which you can earn money. Also you can automate your telegram. I found this a great thing Like you can create your own paid group and can charge from people. Monthly you have to pay so much money, they also have bundle offers. That if you take a collection of 3 months or 6 months, then it will cost bricks. And these people are being added and removed in an auto made way within the group. Whom I do my talking to, I take the ongoing May paid consultation. Like many other creators take, in the same way you can also take paid consultation. Meaning people will be able to book from this and you will be able to e arn money from this. Now I have told from the creators point of view, now I will tell from the user point of view If someone does this to him, he gets rewards, he stays for a long time in the pursuit of rewards, so that you can earn more.
If anyone needs support, they also have 2/7 support. So I have given the link in the description, go create your account now If anyone needs support, they also have 2/7 support. So I have given the link in the description, go create your account now Now influencer marketing may not cover every single brand. But a very important and good thing has happened We have seen many such brands in the last few days, which have become very big by using influencer marketing. Now let's try to understand what is marketing, I have a YouTube channel, I am creating content. I am educating and helping people. So a trust is being created around the people. , That I can trust this guy, this banda is great. So it is because of the value that trust has been created. So now if you may have some product push compassion then you may not take it, That I can trust this guy, this banda is great.
So it is because of the value that trust has been created. So now if you may have some product push compassion then you may not take it, So a brand comes, he gives me money and says tell Audiorne. And I'll tell Those who need take this product This is influencer marketing, which is very important for those who have mass audiences who do not have that much specific audience But it is very important to do a little targeting here too.
You need to catch those who can give you the relevant audience lake. Do not act like you are selling your digital marketing courses from a vlogger. If I want to sell a course in digital marketing, then I will target those who create digital marketing related content. Make Money creates online related content. If I make health related content then those brands will deal better than me which is health benefit related So this is how influencer marketing works and it can be very expensive.
Top Influencers charge up to 50-50 lakhs per video Micro-influencers are a huge opportunity. I am telling you the definition, that influencer who has 100-200 followers but. He can buy your marketing within 100-15- with 100-200 followers Understanding this thing will make your ding wonder what is happening. You caught micro influence, paid them and gave your product And said that you review it no. Let's say you caught 1000 influencers, this is a big number, you have given an average of 100 rupees to everyone. Amount becomes 100000 You have invested 100000 rupees in your marketing. You will think that they are small people, what result will come.
He will influence the number of people in his friendship yari, so the campaign he has just done, he can give 10-20 very TARGETED customers in 100 rupees. So if you have this much profit margin, for profit I have made a video on L.T.V, it will give you better understanding. How much money can you actually spend? If you make a profit of Rs.5 for Rs.20, i.e. you have spent Rs.6, then you are not in loss,This is very rare. if customer is coming back then you'll earn more. watch that video you'll get better understanding. If you are spending 20 rupees on the customer then it is not a good thing. 1000 videos over the internet, and its a big deal . If you do it using hashtags then 1000 pieces of content is in your name which is a big deal.
I think this is a huge untap market that people are not catering to. Next is affiliate marketing. A lot of people have redefine it right away. One of the definitions of affiliate marketing was that you sell my product and I will pay commission for it. For example, it takes 200 rupees to sell one of my products which is worth 1000 rupees. I said you sell 150 take 150, you say I will take 180 I said okay take it. I still have the advantage of 20, I don't mind if you are taking till 200 if you are taking 210 i will DO it myself Affiliate Company, I gave you the product and gave it by DECIDE the pricing. You don't have to do manufacturing, you don't have to watch operations or do anything. You start getting 150-150 on sale of every product. You may be happy too, happy too. This is the myth of Affiliate Marketing Now in today's time, those people are also buying trains for their people. I think M.L.M people have entered the affiliate nowThey have adopted that system here as well.
Now you think that I can buy marketing, this digital has come. I will run AD on Google, I will do that, I will set it on fire. I don't have money to do traditional marketing. Can't run ads on TV. By putting AD on the network, nothing will happen that the CONVERSION will not come from a small area. You think digital is enough for me. Individyalaya is India's top youtuber who is not a company but an individual? How many subscribers does he have. What is the population of India 130 crores according to the last Sensex. Would have just increased. How many users does he have? The rest of the people said that you will not be able to sell the product to the dues. So in such a situation, if someone of mine becomes an affiliate marketer, then he can sell my product to his friends, to the network, maybe in such a way where my content is not even seen. I have made a product called superchatbat. This is a chatbot marketing tool for which we have put out an affiliate program.
You get a recurring revenue on each sale Meaning that if someone buys this product through you, it is due to the value that its rate is 500 rupees, then you will get 100 rupees by default. You will continue to get 100 rupees as much as he keeps giving money, as if you have made 1000 customers, then 100000 rupees have become your direct income. If I am doing all the marketing myself, then I may have achieved success in this price segment. Which I think our work gets done. By spending 100 rupees on 500 rupees, our work gets done. But we cannot target the people of the village, maybe the people of the village can use it because its price has been kept very low. And this is the solution for them If someone lives in the village then he can sell my product. Do you understand the concept? The world of affiliates that has opened up has become very different. The techniques that I am telling you, nothing will happen by watching this video, but by APPLYING. If you are a student and have given the video for the exam then it is fine.
And if you want to see, then I have made a complete detailed video in the series from student point of view, you can watch. This series is very dedicatedly made for those who are doing or are about to start business. By applying these things, nothing will happen by watching the video. If you want to know more about marketing. What is marketing, the company case does it, so how can you use it in your business If you want to know more about marketing. What is marketing, the company case does it, so how can you use it in your business? So with this today's video ends, hope you enjoy it. LIKE , share. Tell in the comment how was the video. Bye good night, Shabba Khair Khuda Hafiz. Good morning, good afternoon whenever you are watching the video.
